Are you tired of wasting money on Facebook ads with no results?
If so, you’re not alone.
Most businesses today are using some form of online advertising, and Facebook is one of the most popular platforms. According to eMarketer, Facebook is projected to account for 20.0% of all global digital ad spending in 2018.
However, with great opportunity comes great competition. In order to succeed with Facebook ads, you need to have a solid strategy in place.
The good news is that we’ve got you covered. In this article, we’re going to share with you the best beginner strategy for Facebook ads.
Before we dive in, let’s briefly discuss what makes a successful Facebook ad campaign.
What Makes a Successful Facebook Ad Campaign?
A successful Facebook ad campaign has three main components: great creative, targeted audience, and effective copy. Let’s take a closer look at each one:
Great Creative: This includes both the image and video used in your ad. The creative should be high quality and attention-grabbing. It should also be relevant to your offer andbranding.
Targeted Audience: One of the biggest benefits of advertising on Facebook is that you can target your ads to a specific audience. This ensures that your ad is seen by people who are most likely to be interested in what you have to offer. To create a targeted audience, you’ll need to use the Facebook Ads Manager tool.
Effective Copy: The copy is the text that appears in your ad. It should be clear, concise, and persuasive. The goal of your copy is to convince people to take the desired action (e.g., click on your ad or buy your product).
