If you are thinking about getting traffic to your websites, one of the ways you can do this is by using banner ad exchange programs. In this article I want to show you why you might want to think about using them in your market to get website visitors.
How It Works:
Members post a specific number of banner ads on their web site. (The number of ads required varies from program to program.) In exchange, your banner ad is displayed on another partner site. The number of ads you post versus the number of your ads that are posted will not be even. Generally, you will have to post two or more ads for each of yours that is displayed.
This system works because the owners ultimately end up with more available banner space than they have ads to display. They are then able to sell the extra ad space for a profit. For every one of your ads that is posted on a site, the banner exchange is able to sell advertising space on another.
The main benefit of joining is that it is free! There is no cost to join most programs. The biggest disadvantage is that you will have almost no control on what sites your ad is displayed on or how or where it is displayed on the page. You also cannot control which banners are displayed on your web site.
These programs are a good way for websites with extremely tight advertising budgets to get exposure. The lack of control makes them unrealistic for most established sites, but new startups could benefit from joining a banner exchange.
