π The 1-Page Marketing Plan:
This book is going to help you as a freelance writer because it gives an overview of your client’s marketing plan, explained as simply as possible – so simple it fits on one page π―
Once you understand what your client is trying to achieve and where copy fits in to help them achieve it – you level up from just a copywriter to a copywriter that understands content marketing!
π Influence The Psychology of Persuasion:
The research-backed proven principles of how to persuade, and the psychological triggers that get people to say yes.
Copywriting, sales, and marketing all have one thing in common: they aim to persuade a person to take an action.
What are the best business/copywriting/marketing books you’ve read? ππΌ
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