If you have decided to select banner printing services to promote a business or event, you have made an excellent choice! With banner printing, there are some things you need to keep in mind to get the best return on investment. Below are some mistakes that people commonly make which ends up costing them more to correct or cost them sales due to design.
Misspelled Words
Believe it or not, there are many people out there that submit their banner with misspelled words. Before you submit your banner, personally check and make sure you’re the words on your banner are spelled correctly. Moreover, have two other people check for misspelled or misused words. This mistake is one of the most costly printing mistakes because the banner is not usable if there are misspelled words.
The Right Size and Resolution
When submitting your image to banner printing, make sure you give the printing company something to work with. Do not submit an image that is very small and has a low resolution. The lower the quality of the picture you provide, the lower your banner quality image will be. After all, the printing equipment can only work with what it is given.
The Best Design
Out of all the mistakes that can be made, a horrible banner design is the most costly. A poor banner design can actually hurt your businesses reputation rather than help it. If you are designing your banner yourself, have someone else look it over to ensure it is eye-catching without being over the top, not offensive and relays the message you are trying to get across or advertise.
The best banner design is one that is clear, eye-catching and does not include a lot of extra “noise”. The people reading the banner will only more than likely see it for a short time. Make sure they can absorb the whole concept in a matter of a few seconds.
Color Problems
Banner printing is very specific and the use of colors is great and encouraged, but they do vary greatly depending on which software is used and more. Be sure to check your banner printing services specifications on the color and provide them the format they need.
Another bit of information regarding color is to expect some degree of difference in the color shade and hue. Speak directly with the printers you are working with to ensure you get the closest match possible; just understand that an exact match is not always available.
Remember, banner printing mistakes can happen to anyone; even those who have reviewed their work over and over again. Always have other people proof your work and communicate with your banner printing service with any questions you may have before you start printing.
