Marketing Is Broken #51:
“Marketing automation” isn’t just a buzzword — it’s an entire industry. From connector apps like Zapier to email marketing platforms that include complete CRM functionality, it’s never been easier to integrate all your marketing, sales, and promotional tools.
But just because you CAN automate everything, does that mean you should? Today, we’re joined by Kasey Bayne, Head of Marketing at DataTrue, for a look at what types of projects brands can automate, what you SHOULD automate, and what you should avoid putting on autopilot.
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