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By the end of this video you should learn:
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 00:00 – In this week’s tutorial, your Amazon PPC Expert takes the Scales Insights tool to show you how to use conversion rate to your advantage. Conversion rate is one of the major data points that is not calculated in your Amazon Seller account. The Scale Insights tool shows your overall conversion rate for each product. This tool takes a lot of manual calculating out of the picture.
✔️ – 0:37 – Your Amazon PPC Expert continues to show you why this Scale Insights tool NEEDs to be in your tool box. There are many aspects of Scale Insights that will continue to push your Amazon PPC strategy to higher levels. Make sure to check out the link for Scale Insights to get started on a 30 day trial.
✔️ – 2:00 -Here, Lucas explains that your strategy for each product or brand can be different. Dayparting is a good explanation of automation that Scale Insights has to find days that the product does not convert well. There are other tools within Scale Insights that Lucas will continue to make tutorials.
✔️ – 4:11 – In this part of the video, Lucas will continue to make these tutorials on the Scale Insights tool, so you as a manager can see how to find different items within the tool. Once your account is added to Scale Insights and working with your account, there is a lot of information to unpack. Lucas wants to easy your burden by giving you as much information as possible.
✔️ – 6:02 – Last, your conversion rate will feed how you set up your dayparting. Make sure you don’t look at ACoS, only conversion rate. Dayparting is not for everyone. You have to determine your strategy and what the data is saying to make a decision. Having all the correct information input into your Scale Insights is important because if one thing is wrong, it can really hurt your account.
In conclusion, go check out Scale Insights. Your clients will be thanking you later. Click on the link:
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
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