Article marketing can help you in search engine traffic because search engines see inbound links as votes for the content of your web page. However, not all backlinks are created the same. Here are 3 tips on how to this right.
Backlinks strategy is one of the leverage points of article marketing. Your main focus may be to drive traffic, expose your brand or name, or get prospects. The fact that article is also online content makes it possible for you to reap additional benefits such as stronger search engine positions.
1. Make use of anchor text
Anchor text is the underlined text in a link. If it says “gardening tools”, search engines will see think it is a page about gardening tools. If enough people vote the page with more or less the same anchor text, your page could go to the top for that term.
2. Diversify
Don’t make it too predictable. Having the same text in all your backlinks raise internal alarms because search engines see them as manipulative. Try to diversify the text every so often so they see more natural.
Although search engines still can distinguish natural links from others, diversification is still the way to go. People who use your articles on other sites should carry different versions of anchor text.
3. Be relevant
Keep in mind that the first goal of the article may be to drive readers to your site and subscribe to your e-newsletter. If that is the purpose, make sure that the copy and anchor text is relevant to what you offer.
It may take a bit of time to write it, but the time will be well spent.
