Looking to advertise on Amazon? This Amazon PPC tutorial will teach you everything you need to know to get started with sponsored ads on Amazon.
We’ll cover what Amazon PPC is, how it works, and how to create your first campaign. Plus, we’ll give you some tips for optimizing your campaigns and driving more traffic and sales through Amazon Sponsored Ads.
What is Amazon PPC?
Amazon PPC, or Amazon Sponsored Ads, is a form of advertising that allows you to place ads on Amazon.com and Amazon.ca.
With Amazon PPC, you can target your ads to specific customers and products, and you only pay when someone clicks on your ad.
How does Amazon PPC work?
When you create a campaign in Amazon PPC, you’ll choose a target audience and set a budget.
Your ads will then be displayed to customers who match your target audience, and you’ll only pay when someone clicks on your ad.
How to create your first Amazon PPC campaign
To create your first Amazon PPC campaign, you’ll need to create an Amazon Advertising account.
Once you have an account, you can create your first campaign by following these steps:
1. Choose your campaign type
There are two types of Amazon PPC campaigns:
1. Product Targeting: With product targeting, you’ll target your ads to specific products on Amazon. This is a good option if you want to promote a specific product or products.
2. Audience Targeting: With audience targeting, you’ll target your ads to specific customers on Amazon. This is a good option if you want to reach a specific audience.
2. Set your campaign budget
Your campaign budget is the amount you’re willing to spend on your campaign each day. You can set a daily budget or a total budget for your campaign.
3. Set your campaign targeting
Next, you’ll need to set your campaign targeting. You can target your ads to specific products, audiences, or locations.
4. Create your ad
Next, you’ll create your ad. Your ad will include a headline, a description, and a link to your product.
5. Review and launch your campaign
Once you’ve created your campaign, you’ll need to review and launch it. Once your campaign is launched, you can track