Amazon Advertising Strategy 2022 – Amazon Sponsored Brand Ads and Amazon Sponsored Display Ads

In this lesson we cover Amazon advertising strategy 2022 for Amazon Sponsored Brand ads and Amazon Sponsored Display ads. The focus is on these advanced ppc advertising strategies and how to employ them into your amazon ppc strategy 2022. Use these if they weren’t a part of your Amazon advertising strategy 2021 or amazon ppc strategy 2021 or as a part of your amazon advertising optimization strategy. Advertising on amazon begins with creating an amazon advertising campaign AKA an Amazon ppc campaign. This could be amazon sponsored products, amazon sponsored brands video, product collection, or store spotlight ads or display ads. Using Amazon advertising sponsored brands is how you create amazon sponsored videos using amazon sponsored video ads. If you’re wondering what is amazon sponsored products, this should show the difference between those and other versions like amazon sponsored brand video ads.

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Timestamps:
00:00 – Intro
00:59 – Boost cash flow
03:04 – Ad Types Explained
04:42 – Budgets and Bid Levels
06:25 – Sponsored Brands
06:59 – Product Collection
09:48 – Store Spotlight
11:32 – Video
13:01 – Sponsored Display
14:18 – Product Targeting
15:49 – Audiences
20:15 – Question

DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.