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Think you can write great copy? Prove it.
The American Kennel Club is excited to announce the launch of Program B5 – Copywriting Training Program. This 12-week course is designed to teach students the ins and outs of writing persuasive copy for print, digital, and social media platforms.
Program B5 is broken down into four 3-week sessions, each focusing on a different type of writing:
Session 1: Advertising and Promotions
In this session, you’ll learn how to write compelling ad headlines and body copy that sells. You’ll also discover the secrets to creating effective print, radio, and TV ads. By the end of this session, you’ll be able to create ads that grab attention and get results.
Session 2: Publicity and Pitching
In this session, you’ll learn how to write press releases that get noticed and generate media coverage. You’ll also discover how to craft pitches that entice reporters and bloggers to write about your products or services. By the end of this session, you’ll be able to generate buzz for your business and get free publicity.
Session 3: Web Content
In this session, you’ll learn how to write website content that is search engine optimized and engaging. You’ll also discover how to create effective landing pages and call-to-action buttons. By the end of this session, you’ll be able to increase website traffic and conversions.
