One of the more popular methods to generate traffic to an affiliate marketing web site or sale page is by using pay per click (PPC) advertisement. PPC advertising can be both a long term and a short term strategy. The reason for this is because you can control your online marketing campaign at will. The outcome of your strategy will depend on your business budget. If you are making money from your campaign, you can let it run indefinitely.
The good news with PPC is if you are on a tight budget, you can run your ads as long as your budget will allow. You can pause or stop your campaign at any time. It is so flexible you can re-start it when ever you want.
Pay per click advertising is often called a “performance based advertising”. What this mean is you pay for the results it generates and not for exposure of your ad. For example, think of the traditional newspaper classified ads where you are usually charged per word to run your advertisement. The challenge with this form of offline advertising is that you have no guarantee about the results. Even with thousand of exposures of your ad, your business may not get new customers. You could be spending thousand of dollars without see any return on your investment.
The PPC model of advertising gives internet marketers the advantage of control on the costs incurred. Instead of being charged for “impressions”, you ads are run for free and you are only being charge when someone clicks on it. The important point here about PPC advertising is the ability to steer your online marketing campaign.
