In the third part of how to start affiliate marketing, I would discuss about keyword research. After going through the first step (Finding a niche) and the second step (Market Research), in the third stage you may now use the keyword research tool, which I told you not to touch during first two stages.
What actually is keyword?
Keyword is simply a phrase people type in the search engine to find things they want. The best way to do this is to think like your prospects; think like you are the one who are searching for the solution to solve your problem. Sometimes professional marketers wish they could think in the way their prospects think. The reason is it is not that simple, once you have been an expert marketer, you will think marketer.
How important are keywords?
I would say it is very essential to your campaign. You need them when you are advertising in PPC (Pay-Per-Click) advertising, you need them when you write an article to market the product you promote.
What is long tail keyword?
Long tail keyword is keyword with more than two words, simple it is called keyword phrase.
Why do I have to use long tail keyword?
The reason is it is more targeted. With only one word to advertise your product, you’ll get into trouble while you will encounter many competitions. Furthermore the Cost Per Click in PPC advertising is high.
More targeted does as well mean more relevant. The more relevant your keyword to your campaign is, the more possible it is for you to get sale.
Money, for instance, a very broad yet one word keyword, can you imagine how many people are searching for money each day? There could be people searching for that to find information about currency, make money, or debt, only them who know.
It would be absolutely different if you use “make money to repay debt” as your keyword phrase. People, who are searching with that keyword, are definitely trying to find a way to make money in order to repay their debt. It is targeted and relevant, make sense?
How do I generate the keyword?
Understanding your niche will help you generate keyword ideas, you do market research before. There are as well plenty of keywords tool available on the net, free or paid, integrated with traffic estimator. However, Use them only as a tool to generate idea. There is a very powerful tool that money can’t buy and you carry it everyday. Yes, it is your brain.
Having finished this step, you would never ask “how to start affiliate marketing?” again. You have made the start, what you need is to grow the niche. However, I would, perhaps, continue writing next part of how to start affiliate marketing. Let see what I can come up with. If you do have question about affiliate marketing, drop me an email to contact me.
