One of the most common mistakes I see being made by fledgling online business people has to do with their advertising methods – specifically when it comes to their AdWords marketing techniques. Too often I see people employing the idea “throw a lot of stuff against the wall and see what sticks” and while it is an amusing saying, it ends up costing these people time, money and possible most important of all, credibility. Before you spend another dime on AdWords, it is time to take a good look at your overall plan, and if you don’t have one – get one!
AdWords marketing does not need to be a complicated task but it does need some forethought on your part and active participation to ensure that your money is being spent wisely. The smartest thing you can do from the start is not to ever think you have come up with the “perfect” AdWords campaign, because you can always do better!
As part of your AdWords marketing plan, it is strongly suggested that you always have at least two versions of an advertisement running so that you can compare data to see which is the more effective of the two. Done regularly this is a great way to constantly be working toward improving your AdWords promotional efforts. Though you’ll never have a perfect campaign, by striving for that goal you are guaranteed to be steps ahead of most other marketers who are more than happy to settle for average.
