Make Money Online COPYWRITING Advertorials: Everything You Need to Know About Advertorials As A Copywriter (Example Included)

Advertorials: Everything You Need to Know About Advertorials As A Copywriter (Example Included)

Advertorials: Everything You Need to Know About Advertorials As A Copywriter (Example Included) post thumbnail image



How many of you know about advertorials?

They are a huge deal when it comes to ecom copywriting and here’s why…
Advertising costs are high

Ecom has a lot of competition

The quality requirements and barrier to entry in the American market are super high

Facebook doesn’t always let you send traffic to the main page if it’s making bold promises (health niche etc)

Ecom store owners and marketers use advertorials to…

Reduce cost per click
Retarget better
Do some soft selling
Stay compliant to advertising polices

And educate the buyers about the problems their products solve

Now, what’s an advertorial?

It’s an article with copy elements in it…

It acts as a bridge page….

The reader sees the ad…
Goes to the advertorial…
Reads it (some end up buying the product being talked about)
And then gets retargeted via FACEBOOK Ads – thanks to Facebook Pixels…

Related Post