How many of you know about advertorials?
They are a huge deal when it comes to ecom copywriting and here’s why…
Advertising costs are high
Ecom has a lot of competition
The quality requirements and barrier to entry in the American market are super high
Facebook doesn’t always let you send traffic to the main page if it’s making bold promises (health niche etc)
Ecom store owners and marketers use advertorials to…
Reduce cost per click
Retarget better
Do some soft selling
Stay compliant to advertising polices
And educate the buyers about the problems their products solve
Now, what’s an advertorial?
It’s an article with copy elements in it…
It acts as a bridge page….
The reader sees the ad…
Goes to the advertorial…
Reads it (some end up buying the product being talked about)
And then gets retargeted via FACEBOOK Ads – thanks to Facebook Pixels…