If you are looking for a quick way to start getting visitors to your website, then Pay Per Click advertising is well worth considering.
Some people would have you believe that all you need to do is create a quick advert, set a budget and watch tons of visitors flood into your site and start buying things.
In reality it’s not quite that easy, although with the right preparation and knowledge of how PPC advertising works you can get superb results from using this system.
The first step you should always take when starting a new Pay Per Click campaign is to work out what you want the end result to be. This will influence the type of advert you need to write. Different websites and campaigns will have different needs, and it is these needs that you have to be able to identify up front before you launch any PPC advertising campaign.
For example, you may want to increase sales of a particular product. You may want to draw attention to a new service you are now offering. Alternatively you may wish to increase the number of names on your mailing list. Perhaps you even have a freebie you want to give away.
Whatever your needs are, make sure you know about them before you begin. You can then write an appropriate advert that will draw in just the kind of people you want to find.
You need to pay attention to keywords as well however. If you are trying to compete for an extremely popular keyword the cost per click will be more, you’ll get less click throughs and you will also appear further down in the results. To get top placements in the paid search engine results you need to select narrower keywords that are more likely to get you the results you want.
What’s more these kinds of keywords will also cost you less, since there is less competition for them. Provided you choose wisely they will also get you more qualified customers. Let’s imagine your website is about surfing, and you want to find people who are interested in surfing in a particular location. If you chose the word ‘surfing’ alone, you would end up with lots of people clicking on your ad, costing you money and not being the type of people you are looking for. Whereas if you use the key phrase ‘surfing in…’ followed by the location you are interested in, your ad will cost less per click and you’ll get a more targeted audience to show your website to.
Cost per click advertising is a powerful way to reach your desired audience but as we have seen you need to approach it in the right way for it to succeed. If you don’t, it can end up being no more than a costly mistake.
