AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for “advertising on mobile”. It was incorporated in April 2006 and is based in Mountain View, California.Hamoui resigned from his position as CEO on May 7, 2010. He was replaced by AdMob president of products, Salah Zalatimo. The company was acquired by Google in November 2009.
AdMob allows publishers to monetize their mobile sites and apps through in-app advertising. AdMob offers advertisers a variety of ad formats, including banner ads, rich media ads, and interstitials. AdMob also allows you to target your ads to specific countries, regions, carriers, handsets, and connection types.
Google announced the acquisition of AdMob on November 9, 2009. The purchase price was $750 million in stock. The acquisition completed on May 27, 2010.
Prior to being acquired by Google, AdMob acquired the French ad network Dejamobile on March 11, 2009. AdMob co-founder and CEO Omar Hamoui said at the time that the acquisition would help AdMob “to better serve the growing number of advertisers and publishers who want to take advantage of the burgeoning opportunity in mobile advertising.”
The Dejamobile acquisition gave AdMob access to technology that allowed it to deliver ads targeted at specific locations and demographics based on a user’s geographic location (GPS) and other information such as gender and age range that users may have inputted into their handset when they signed up for a service such as Dejamobile’s ringtone service. This technology is used by AdMob’s Geomonitoring product which allows advertisers to target mobile ads based on user location data collected through GPS or wifi signals.
In April 2010, Google announced that it would be consolidating its services under the “AdWords” brand name; as part of this process, AdWords Express became “Google Ads Express” and AdWords Campaign Experiments became “Google Optimize”. On May 6, 2015, Google rebranded Google Ads as “Google Ads”, introducing a new logo in line with its other product logos (such as YouTube Red). In 2018, Google introduced several changes to the “Ads” product line; among other things they renamed “AdWords Express” back to its original name: “AdWords”. On July 24th 2018 Google announced another change: They are changing the name from “AdWords” back to “Google Ads”, effective October 2018.
