Video marketing can be defined as “to plug our internet marketing business by the aid of a video.” The most simple and straightforward type of video marketing can be done by using an ad. Here we’ll use a video for the promotion and sale of our products and services. After making this video we buy ad space on the particular applicable websites. Consequently the visitors of that site view our advertisement.
According to a survey more than 60 percent of people in USA have downloaded online video and more than 20 percent download video daily. More than half of these people, after enjoying the video, share it with different people. Consequently promotion of the particular business occurs.
There is no doubt about the fact that the audio and video means of advertisement are the latest ones. They are growing day by day. Hence this source has become the preference of much kind of businesses both on large and small scale.
The video marketing is preferred over other means like printed content because of a number of reasons which include:
1. A video is the ideal strategy to convey your qualities. It actually showcases your company’s qualities.
2. The results are instant in this case. Because in case of an article or any other similar content can easily stay in your email inbox for days.
3. It is such a medium through which you can express your gratitude in a better way. Here you can work on the strategy which can be more effective “show, don’t tell.”
4. Here we can get consistency in providing different content effortlessly.
5. Google is one of the most commonly used search engine worldwide. It has been showing videos in the search results progressively.
6. Video making is very much cheap and uploading it is free of cost totally.
7. It is such type of way of marketing where you get an opportunity that other people promote for you. For example, in YouTube.com you are provided with such type of tools which help in this regard.
8. The level of competition is very low over here. Because most of the people market their web pages with the help of articles. Only a small percentage of them get benefit from videos.
9. Online video communities are much more enthusiastic and attractive than the article communities. Just submit a video on http://www.YouTube.com and results will be clear and obvious in just few days.
If you are thinking about promotion of your business via video marketing then you will be happy and much satisfied to know that according to a survey more than 60 percent of web marketers who have used video for marketing purposes are happy with the results (January2009).
It may play a tremendous role in the promotion of your internet based small business especially. We can say that it is all about what we want. Here you can connect your business with its lead as it was never before. It can help us to reach our target visitors in such a way that no other medium provides.
