It is important to you as a webmaster or a website owner you have a summary of the things that should be put in place for optimization techniques to work. While most of us know all the requirements for search engine optimization, it is paramount that we have a checklist of things that are necessary for effective search engine optimization. This check list is a must have summary for any website owner who wishes to naturally rank high.
This list may not be the most conclusive SEO list but will be an important check list for those who wish to optimize their website without the need of regular consultation with optimization experts.
Keyword Research – You should do a conclusive keyword research for the specific keyword you would like to rank. You should ensure that the keywords do not have high competition so that you can rank easily. You can make use of the free keyword research tools like the Google AdWords Keyword tool.
High quality Content – Incorporate the relevant keywords in the article and ensure they are in the right places and measure. The keyword should not be stuffed. The content should also be published regularly with the necessary keyword in place to make the search engine visit your site regularly. Dealing with only one topic will also be a good as oppose to having two or more themes in your website content.
Anchor Text – For you to build relevant link structure in your website it is important that you put the keyword phrases in the anchor text to increase their prominence to search engines.
Tags – Place the H1 to H6 tags in the respective positions when you are designing the website. It is also advisable that for very tag try to put the keyword in the tags.
Domain – Ensure you select a domain that is related to your site content. A domain that is.com may also be the most preferred.
Images and JavaScript- While images make your site colorful they may disadvantage you since they take more time to load. It is therefore not advisable to have many images in your website. You should limit the number of images in your website and you should put alt tags in all the images that you load in your website.
Web 2.0 Cloud – You should build a cloud of web 2.0 sites that point to your site. Publishing a Squidoo lens and back linking it to your site can be a good example of the Web 2.0 strategy of ranking your website.
Site map – you should build a site map for your site and submit the site map in the XML file format to the search engines.
Search Engine Directory Submission – You should ensure that you submit your site upon completion to the search engine directories.
Social Media – You should ensure you have social media interactivity in your site. You can have a blog or you can post a video on YouTube with a link back to your website. You can also have a Facebook or a twitter account that is regularly updated and connected to your website.
This check list consists of some of the measures that are deemed necessary for strategic ranking in all the search engines. The list of the strategies is limitless but the measures discussed in this article are inevitable if you want to rank your website within the shortest time possible.
