We all know that the SEO is the process to increase the volume of web traffic to a website. But do we all know how the process actually works? To answer this it is essential to have a proper study on the working procedure of the SE and the process followed by the websites to gain more potential visitors through the search engines. In fact the point is that about 80% of the total web traffic is generated by the search engines. Whenever any user wants to search for any information the easiest thing to do is to type the search criteria on the SE and the result is displayed by the search engines in the form of links to the websites containing information on the topic. Therefore, the role of the SE generated traffic is undeniable by any website. But the point to be noted in this context is that the SE users are generally in the habit of visiting those sites most that appears to them first. Therefore, the websites are always craving for getting better ranking on the SE result pages so that their link appear on the top ten list on the SE result pages so that they can Increase Web Traffic to their site. But to achieve this goal is not that easy. And for that reason there is the reason to work on the SEO for that site.
To start with the Search Engine Optimization for a website the main thing that is needed is to have a proper study on the SE algorithms. The SE algorithm is the working procedure of the search engines and the way the search engines indexes and lists the site and ranks them. In this respect it should be remembered that the SE algorithms keep on changing time to time. Therefore, there is the need to have a regular monitoring on the SE algorithms.
There goes the part on the study of the working procedure of the search engines but what comes next is to plan for the proper optimization technique of the SE and thereby increasing the ranking of the website on the SE result pages. In this respect the first thing to do is to have a proper keyword research and choosing the perfect keyword or the key phrases for the website. This is especially essential as with the help of these keywords the SE users search for any information on the search engines. The keyword research includes a proper study on the behavioral pattern of the SE users. With the help of this study it becomes easier for the webmasters to notice the keywords or key phrases which are searched most and thereby making the choice of the keyword or key phrases for their website. In this respect it should be remembered never to stuff a website with keywords as keyword stuffing is taken by the search engines as an attempt to manipulate the search engines and there fore they can ban the site as a consequence.
Besides that there is the link building for a site which is considered to be the heart of SEO and therefore it is one of the most integral parts of SEO that helps increasing the page ranking of the site.
