When it comes to online advertising, Google AdWords is the 800-pound gorilla. AdWords is the behemoth that all other online advertising platforms are measured against. And for good reason – Google AdWords is effective, efficient, and easy to use.
That’s not to say that other online advertising platforms don’t have their place. They do. But if you want to get the most bang for your buck, you need to be using AdWords.
In this article, we’re going to take a look at how online advertising works, with a specific focus on Google AdWords. We’ll cover the basics of how AdWords works and then dive into some of the more advanced features that make AdWords such an effective tool.
So, let’s get started!
The Basics of Google AdWords
Google AdWords is an online advertising platform that allows businesses to display ads on Google search results pages and across the millions of websites in the Google Display Network.
When a business creates an ad campaign in AdWords, they select keywords that they want their ad to show up for. When someone searches for one of those keywords on Google, or visits a website in the Display Network that has content related to those keywords, they may see the advertiser’s ad.
If they click on the ad, they’ll be taken to the advertiser’s website or landing page, and the advertiser will be charged a fee for the click. That fee is called a cost-per-click (CPC), and it varies based on a number of factors, including competition for the keyword and relevancy of the ad to the keyword being searched for or content being viewed.
So far, this may sound pretty simple – and it is. The genius of AdWords lies in its simplicity. But there are also some more advanced features that make AdWords an incredibly powerful tool. Let’s take a look at some of those features now.
