7 Keys to Lead Generation & Sales Prospecting for Business Development and B2B Sales



Learn the key strategies to lead generation and sales prospecting for B2B sales and business development. Join the Ultimate Online Sales Masterclass Sales Legacy or Watch our Free 1-Hour Training: 

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0:00 Intro To 7 Keys To Lead Generation
01:03 Tip #1: Send 75 Cold Emails And Linkedin Messages Per Day
02:11 Tip #2: Write Like You’re Writing To A Friend
03:18 Tip #3: Don’t Share Too Much Information In Your Outreach
04:04 Tip #4: Have A Clear Call To Action
04:53 Tip #5: Follow Up
05:58 Tip #6: If Something Is Working, Double Down
07:32 Tip #7: Have Fun

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Lead generation is one of the most overlooked skillsets you can have as a sales and business development person.

If you can’t get meetings with your dream customers, well, you don’t even have a chance to sell anything!

I’ll be showing you the 7 key lead generation strategies you have to know if you want to flood your calendar with new meetings every month!

1) Send 75 Cold Emails and LinkedIn Messages Per Day
When you’re doing any sales prospecting to generate leads, send about 75 cold emails and 75 LinkedIn messages per month. These platforms have limitations on how much you can send per day without getting penalized.

2) Write Like You’re Writing To A Friend
For your cold email and LinkedIn messages, make sure your copy is written as if it were written to a friend. If you want success with lead generation, avoid corporate speak.

3) Don’t Share Too Much Information In Your Cold Outreach
The only goal of a cold email or LinkedIn message is to get a meeting with your ideal customer. Hyperfocus on that.

4) Have a Clear CTA (Call-To-Action)
At the end of your cold email or LinkedIn message, make sure you have a clear call to action. In most b2b sales prospecting and lead generation, this usually means booking a meeting.

5) Follow Up
If you want to schedule more meetings with cold email and LinkedIn, make sure to follow up at least 2 to 3 times.

6) If Something Is Working, Double Down
If a lead generation channel is working well for you, double down and scale your efforts. This means that if your cold emails are working, find more prospects via cold email and scale.

7) Have Fun
Lead generation and business development can become tedious. Find ways to gamify the process and celebrate your wins.

Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick’s vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

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