It was just the other week, while attending a very action packed seminar, I thought about the power of expression. Over time, we have been aware that business in the new millennium means fierce competition, aggressive marketing and forming strategic alliances. What I’ve noticed about successful businesses is that they all have two key items: good ideas and the ability to present the ideas in a superbly developed writing style that commands attention. So go ahead, and WOW your audience.
If “Content is King and Links are Queen,” then it all boils down to relevance. If you produce good content, others will link to your site.
The best tips I can provide are guidelines, and today I’d love to share them with you. The information is found in my magnetic attraction blueprint. It’s the road map that will help you implement specific strategies within a specific time frame. Keep these powerful tips in mind when you write an article for your blog or website.
1. Put Your Prospect First
Picture who you are writing to, and write to them. Use the word “you” in your ads, articles, blog, and newsletters. Tell them something that is important and beneficial to them.
2. Organize Your Selling Points
According to Robert Bly’s Copywriting Handbook, write down your key points and organize them in a “logical, persuasive, and clear fashion.” Determine what’s most important, the amount of information, and the type of article you’re writing.
3. Write in Short Sections
Use paragraphs and sections to cover key points. This helps organize your writing. Keep the paragraphs short. Don’t forget the white space in between paragraphs, it makes your writing easier to read.
4. Write Short Sentences
When you keep your sentences short, they are clearer, easier to read, and understand. The majority of newspapers and magazines articles are short. Rudolf Flesch, who wrote The Art of Plain Talk, says the best average length for sentences is between 14 to 16 words. Being able to communicate in a concise manner that makes sense, is key.
5. Use Words That are Simple
Writing with a large vocabulary will turn off prospects, unless your target audience is super elite. Your writing style is a conversation with your prospects. They express themselves with simple words, and so your writing should use simple words, also.
6. Avoid Talking Techie
Try to write in words your reader will understand. Many use jargon and lingo just because it sounds good. Some don’t even know what they are writing about. The objective is to connect with your reader, not talk above their heads. If you absolutely have to use jargon here are the rules.
1) Don’t use jargon unless 95% or more of your prospects understand it.
2) Don’t use jargon unless is “precisely communicates your meaning,” that is, it’s the only word that you can use to get your point across.
7. Be Concise.
It’s best to take out the extra words that don’t add meaning to your writing. There is an art to editing and rewriting your copy to get it concise. What are the pitfalls to avoid,? redundancies, run-on sentences, wordy phrases, the passive voice, and unnecessary adjectives.
People are attracted to and persuaded by specific information. So, be specific, definite and concrete.
Get straight to the point, prospects don’t want to waste time reading something that is of no value. Give them the straight goods, if you don’t, you’ll lose them.
Write as if you are speaking right to them, and when you do it’s like they’re having a friendly conversation with you.
You’ll want to use strategies in your writing that set the tone, voice, credibility, niche, calls to action, solutions, and show your passion. When you do, you will attract perfect visitors and turn them into prospects. When you connect with your audience they will be at different stages of readiness. That’s okay, just know, your writing abilities enable you to create a customer for life. Any takers?
