In this video I outline the process we use to generate leads for sTitch Leggings.
In short, in business, we MUST understand the journey that our customers are on from their existing, negative emotional state to their future, positive emotional state.
As when we do this, we can help our customers on this journey with our products and services.
This video covers the early stage of our customers journey, after they have found your site but before they have invested in one of your products.
We can provide information or connection in exchange for a permission asset to help our customers on their journey.
This does two things:
1. It builds trust between your business and your customer, increasing the likelihood that they will buy from you in the future
2. It builds your customers belief that they can reach their desired positive emotional state, again increasing the likelihood that they will buy from you in the future
In the video above, I take you through exactly how we do this for sTitch Leggings.
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