Although it can be difficult to find an email marketing strategy that works consistently and effectively, it’s easier to accomplish when you have the right tools and knowledge. By focusing on the right aspects of email marketing, you can create a campaign that will result in better conversion and more sales. Here are a few tips to get you started.
1. Use Realistic, Quality Subject Lines
A quality email campaign has to get past two lines of defense: SPAM filters and the readers themselves. To give your email the best chance of getting past SPAM filters, avoid using cheesy, sales-pitch words like “Special Offer,” “Buy Now,” etc. Instead, use subject lines that pique interest with sounding “too good to be true.” Don’t promise more than your email can offer and try to craft a subject line that is relevant – there’s no point in sending an email if a reader opens it because of the subject line and deletes it because of the irrelevant content.
2. Send Emails in Moderation
When you target your audience, it’s a good idea to send emails in moderation. Sending too many emails too quickly will raise a flag and your readers will be more tempted to delete them without reading. By sending emails too frequently, your efforts are more likely to be labeled SPAM – avoid this with the right amount of patience and moderation.
3. Offer Resourceful Content
In short: give your readers an incentive to read your email and act upon it. Depending on the product or service you are offering, you may need to offer different resources. Including a short list of tips, interesting (but short) news blurb or other content can provide you with an authoritative, resourceful look that can lead to better conversions. Unique content is effective for emails just as it is for websites and blogs.
4. Stand Out from the Crowd
Every day, millions of emails are exchanged and the time you have to capture a reader’s attention is minimal. To make your emails stand out from the masses, do something different to get your readers’ attention. Whether it is a curiosity-arousing headline or never-before-seen content, it’s important to do something unique to get noticed. Use a brainstorming session to think of anything you can do to think outside of the inbox.
5. Ensure A Targeted Audience
Your email efforts can be completely wasted if they aren’t focused on the right readers. To make sure your emails are going to the best places, use permission-based tactics – such as an opt-in choice – to create a list of interested parties. You can offer free products – e-books, free trials, etc. – to entice visitors, but make sure you make your opt-in forms weed out those who aren’t interested and lure the visitors who are. This will give you a targeted email list that minimizes the emails that are sent to uninterested readers.
Visit Blue Global Media to learn more about effective online marketing solutions and tools.
