Setting up an SEO campaign and maintaining a steady success rate from the perspective of traffic inflow or business are not the same thing. In fact, setting up an SEO campaign is much easier than actually managing it. However, if you are actually thinking of using SEO to optimize your website for the search engines and individual consumers alike, there are certain factors to be kept in mind.
Let’s discuss what all is important to know before you jump head-on with a livewire SEO campaign in hand –
1. Objectives – Unless you have a clear blueprint of objectives you wish to achieve with the SEO campaign, even the most intense and overpriced of SEO packages cannot help your purpose gain momentum. Remember, every SEO campaign is unique and has different objectives on the windshield. It may range from branding to targeted traffic inflow, from quick sales to long-term conversions. Decide on your objective and mould the campaign in that direction.
2. The Changes – Brace yourselves for a complete web design and development overhaul. For a lot of site owners do not have a SEO-friendly site, and may need to re-design and re-develop the same. This may cost a fair amount of money, but is very necessary if you want the desired results to come into effect. Keep this factor in mind while shaping the budget for your SEO campaign.
3. Patience – An SEO campaign bears fruit only with persistence over time. So if you are looking for an upsurge in sales within a month of the execution of the SEO packages, you should have rather been investing in PPC and the paid marketing like the same. A flawless SEO campaign will bear results, but only with time. So wait up, and keep researching for better avenues to complement the ongoing campaign (like social media, blogging etc) instead of cribbing about the late results.
4. Contribution from Everyone – Since SEO is a cumulative and collective affair, having everyone on your staff involved of the same is a wise thing to do. For instance, you can have your employees spread the word through viral marketing platforms (Digg, StumbleUpon etc) as well as social networking sites like Twitter and Facebook. For in SEO, if it is more, it is definitely merrier!
5. Knowledge is Power – Staying up-to-date on the latest SEO packages, rates as well as the trends can be beneficial in more ways than one. One, it can stop you from being fleece by the SEO experts. Second, it can help you cover more ground with your SEO campaign. And finally, it can actually help you verify the work done by your sub-ordinates or outsourced individuals.
Finally, set realistic targets. Do not expect to rank at #1 for a keyword that has 1 billion search results. Yes, it is possible! But over a long period of time – which is where again patience and persistence come into play!
However, all you will need to triumph in the face of competition are effective yet affordable SEO packages, which will help you climb the SERP ladder and help you stay put at the top rung as well!
