In this video, Bailey shares five email copywriting tips that will help you capture attention and start building relationships with your audience.
Your leads and customers receive a lot of emails each day. The goal of good email copy is to help you break through the inbox clutter and make people want to read your newsletter and other updates.
You’ll want to hook people with a captivating subject line before they even open your emails. Play on their curiosity with a question, or tease some information that they can only get by reading your email. Whatever you do, make sure you don’t give away too much upfront.
Even if people do open your emails, they may not want to spend a lot of time reading them. After all, they have a limited amount of free time and plenty of emails to open. This leads to skimming content for its most important points.
Whether you like it or not, people are going to skim your emails. By making your emails easy to skim, you increase the likelihood that people will understand the most important points in your email copywriting.
By understanding your audience and adapting your email marketing copywriting to their needs and habits, you’ll see more success from your emails.
⌛ Video timestamps:
00:00:00 // Introduction
00:00:17 // Tip 1 – Write for your subscribers
00:01:17 // Tip 2 – Spark curiosity with your subject lines
00:02:06 // Tip 3 – Make your copy easy to skim
00:02:59 // Tip 4 – Give people a reason to care
00:03:56 // Tip 5 – Tell subscribers what you want them to do
00:04:43 // Conclusion
🎥 Check out these videos to keep learning!
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Copywriting tips ▶
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Email marketing glossary ▶
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