47 Copywriting Terms You Should Know

When you first start out as a copywriter, there are so many new phrases and terms to learn. The best way to learn these new words is by researching as you go. Any time you hear a new word, take time to look it up. You’ll be amazed at how much you can learn. That being said, here is a list of 47 words and terms that are commonly used.

Timestamps:
00:00 How to learn new copywriting terms
01:34 Copywriting
03:25 Copy
03:50 CTA/Call to action
04:12 Direct response copy
05:25 ideal customer
06:00 Target market
07:11 Swipe file
07:50 Swipe copy
08:14 B2B and B2C copy
09:00 Inbound and outbound marketing
10:10 Email list
11:00 Email marketing
11:43 Email newsletter
11:57 Email sequence
12:35 Open rate
12:52 Unsubscribe rate
13:30 Opt-in
14:04 Conversion rate
14:25 Click-through rate
14:43 Cost per lead
15:03 Sales page and landing page
16:07 Search Engine Optimization
16:48 Authority and relevance
17:32 Keywords
17:45 Longtail keywords
18:12 Close variant keywords
18:24 Alt description/alt text
18:47 Backlinks
19:04 H1/H2
20:07 Backend
20:23 Meta description
20:54 White paper
22:12 A/B split testing
23:15 Case study
23:54 Style guides/writing guidelines
24:26 Proofreading vs editing
25:19 Sitemaps
26:17 Bounce rate
26:54 Keyword density
27:37 Lead generation
27:57 Niche
28:31 ROI/return on investment
28:46 ROAS/return on ad spend
29:32 Funnel
30:40 Warm vs cold
31:20 Evergreen

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#Sarah Turner #Copywriting #Copywriting Terms