Facebook Ads have changed a LOT over the last few years, and they continue to evolve at a rapid pace. What was great advice just 6 months ago could be terrible advice today. Unless you’re spending a lot on Facebook and Instagram ads on a regular basis and constantly testing and following platform changes closely, it’s easy to fall behind.
In this video I’m going to share some pieces of advice I used to share, that I don’t do any more. I also show you what I do instead and why it’s a better approach in the current Facebook Ads environment.
If you’re still doing these things with your Facebook and Instagram ads, you’re probably paying more than you need to for your leads.
Take a look at the video and let me know in the comments whether you’ve ever done any of these things, and if you still do them :).
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