Your digital marketing strategy is increasingly important when it comes to growing your business, whether it’s a brick-and-mortar location or an online-only store.
While digital marketing may be a newer form of business promotion, it’s proven to generate revenue for businesses.
Whereas traditional forms of marketing push your message out to consumers, the digital marketing strategies used today help people find your business when they need it most.
We’ll discuss popular inbound marketing practices in this video (i.e. strategies that help people find you), including SEO, social media marketing, email marketing, and content marketing.
While other digital marketing strategies exist, we wanted to focus on four tactics that give you a great basis for growing your online presence. Think of this as an intro to some digital marketing basics!
To keep learning about other areas of digital marketing strategy creation (PPC, web design, conversion rate optimization, etc.) check out the links to our blog below.
In this video:
00:00:00 // Introduction to online business growth strategies
00:01:00 // Inbound vs. outbound marketing
4 digital marketing growth strategies
00:01:46 // Content marketing
00:02:20 // SEO (search engine optimization)
00:03:10 // Email marketing
00:03:57 // Social media marketing
00:04:47 // How all of these business growth strategies work together
00:05:37 // Conclusion to our business growth strategies video
Resources:
Inbound marketing—-
Content marketing—-
SEO—-
On-page SEO—-
Off-page SEO—-
Technical SEO—-
Email marketing—-
Social media marketing—-
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