Augmented Reality is one of the most rapidly growing technologies in the world. It is estimated that the market for AR will be worth $120 billion by 2020. This is because AR has so many potential applications in business. Here are 4 amazing examples of how AR is used in business to create a better customer experience.
1. IKEA Place
IKEA is a Swedish furniture company that is well-known for its affordable, minimalist designs. IKEA has been using AR for a few years now to help customers visualize how furniture will look in their homes. Their app, IKEA Place, allows customers to scan a room with their phone and then see how different pieces of furniture will look in that room. This is a great way to avoid buyer’s remorse and to make sure that the furniture you buy will fit in your home.
2. Sephora Virtual Makeover
Sephora is a cosmetics company that is using AR to help customers choose the right makeup for them. Their app, Sephora Virtual Makeover, allows customers to try on different makeup looks using their phone’s camera. This is a great way to figure out what makeup looks good on you without having to go to a store and try on different products.
3. Amazon AR View
Amazon is a company that is always looking for new ways to improve the customer experience. Their app, Amazon AR View, allows customers to see what products will look like in their home before they buy them. This is a great way to avoid buyer’s remorse and to make sure that the products you buy will fit in your home.
4. Lowe’s Holoroom
Lowe’s is a home improvement store that is using AR to help customers design their dream home. Their app, Lowe’s Holoroom, allows customers to visualize different home improvement projects in their home. This is a great way to get ideas for home improvement projects and to see how different projects will look in your home.
