Video marketing is not a new concept, but it is one that is constantly evolving. As technology advances and consumer habits change, so too must video marketing strategies. Here are three of the latest video marketing trends to keep an eye on in spring 2022:
1. Increased Use of Augmented Reality
Augmented reality (AR) is one of the most talked-about technologies in recent years, and its usage is only going to increase in the coming months and years. AR allows businesses to superimpose digital content onto the real world, and this can be used in a variety of ways to enhance the video viewing experience.
For example, AR can be used to place product demonstrations directly into viewers’ homes, or it can be used to create interactive games that people can play while watching a video. This technology has huge potential for businesses that want to create more immersive and engaging video content.
2. More Personalized Videos
As more businesses move into the world of video marketing, they are starting to realize that not all videos are created equal. In order to stand out from the competition, businesses need to create videos that are highly personalized and targeted to their specific audience.
One way to do this is through the use of user-generated content (UGC). UGC is any content (such as videos, photos, or reviews) that has been created by users rather than businesses or brands. Utilizing UGC in your video marketing strategy can help you create more personal and relatable videos that will resonate with your target audience.
3. Greater Focus on Social Media Videos
Social media platforms have become some of the most popular places to watch videos online. In fact, recent studies have shown that people are now spending more time watching videos on social media than they are on traditional television. This trend is only going to continue in the coming months and years, which means businesses need to start focusing on creating social media-friendly videos.
Some tips for creating social media-friendly videos include keeping them short (less than two minutes), using captivating thumbnails and descriptions, and including calls-to-action (such as subscribing to a channel or following a brand on social media). By following these tips, you can ensure that your videos will be seen by more people and generate more engagement on social media platforms.