1. Not targeting their audience: Business owners often make the mistake of not targeting their audience correctly in their online advertising. This can lead to a lot of wasted money on ads that no one sees. Make sure you know your target audience and target them specifically with your ads.
2. Not using effective keywords: Another mistake business owners make is not using effective keywords in their online advertising. This can lead to people not being able to find your ads, and therefore not being able to buy your product or service. Make sure you do your research and use effective keywords in your ads.
3. Not tracking their results: The final mistake business owners make in online advertising is not tracking their results. This means they have no way of knowing whether their ads are effective or not. Make sure you track your results so you can see what is and isn’t working for you.
