Any video marketing campaign should have three specific goals in mind: reach, engagement, and conversion. Let’s take a closer look at each one.
The first goal of any video marketing campaign is to reach as many people as possible. To do this, you need to make sure your videos are optimized for search engines and social media platforms.
Search engine optimization (SEO) is the process of making your website and content easy for search engines to find and index. The better your SEO, the higher your videos will rank in search results.
There are a number of SEO factors you need to consider when optimizing your videos, including:
Title: Use keyword-rich titles that accurately describe what your video is about.
Description: Write a compelling description that includes relevant keywords and entices viewers to watch your video.
Tags: Use relevant keywords and phrases as tags to help search engines categorize and index your video.
Thumbnail: Choose a thumbnail image that is representative of your video content.
In addition to optimizing your videos for search engines, you also need to optimize them for social media platforms. This means creating videos that are shareable and engaging.
Here are a few things to keep in mind when creating social media-friendly videos:
Keep it short: Social media users have short attention spans, so keep your videos under two minutes long.
Make it visually appealing: Use attractive visuals, such as images, infographics, and animations, to capture users’ attention on social media platforms.
Tell a story: People love stories, so craft yours in an interesting way that will resonate with viewers and make them want to share it with their friends and followers.
Use calls to action: Include calls to action in your videos so viewers know what you want them to do next, such as watch another video or visit your website.