17 Reasons B2B Companies Use Twitter For Lead Generation



Do you use Twitter? What are your Twitter goals?

It’s no secret that B2B marketing and social media go hand in hand, and it’s easy to see why: B2B marketing is based on the idea of offering solutions to business problems, and as such heavily depends on social networks such as Twitter to spread the word.

Twitter also has proven to be an effective B2B lead generation tool for companies looking to expand their audience. It provides businesses with an opportunity to connect with their target audience in real-time, while also providing the audience to make inquiries or ask questions about the company’s products or services.

Take a look at these reasons why B2B companies use Twitter.

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