Each year thousands of entrepreneurs are generating over 100k or even millions of dollars online with the use of video marketing and you can be too.
Video really is the next big thing, except it’s already here!
There are tons of reasons why video marketing is quickly becoming superior to all other forms of marketing. I have narrowed my list down to 16 good reasons, why you should be using video instead of flushing money down the pan with other forms of advertising that in our changing world are becoming less effective, some even becoming obsolete. We live in the age of the internet, so let’s use it to our advantage. Those who fail to keep up will be left behind. Like it or not the web is taking over how we do business, how we shop, how we communicate, everything but for the entrepreneur it’s a very good thing, and video is being used by the experts as their latest and most lethal weapon. Soon everyone will be using video not just for leisure but for communication and marketing here are 16 reasons why…
1. Cost effective
It’s practically free! If you already have a video camera/web cam and the internet, then you may have already paid all the money you will ever need to spend. Video’s can be uploaded and distributed to hundreds of thousands of hungry customers for FREE! Of course there are paid methods of distributing video, but if you are building on a budget, video really can be absolutely free.
2. ROI. Return on investment
No other form of marketing is so cheap and gives so much profit. Never in the history of the world has the small business owner had it so good. Tiny investments and massive returns, it’s a marketing first.
3. It’s fast!
If you have a camera and the internet then you can have your first video up by tonight!
4. It’s too easy
Sometimes video really is just as simple as just recording a five minute video on your hand held camera, mobile phone or web cam. Or even just creating a quick slideshow. Uploading it to a couple of websites, and getting viewers worldwide.
5. It’s unlimited
There is no limit to how many videos you can make and there are many high-traffic sites that will display each and every video you ever make for FREE! That means millions; yes millions of people could watch your video! Don’t believe me? Go to YouTube and search for “Chinese backstreet boys – That way”. It has 8,837,263 views to date. Don’t you think you could make a more interesting video than two guys miming the backstreet boys?
6. Only qualified people watch your video
If someone is watching your video, it’s because they typed in a relevant keyword or stumbled across it when browsing for related topics. If they’re watching your video, they are interested! That’s the magic of the World Wide Web; your prospects will be highly targeted J
7. Google knows human beings love video
Video is the in thing right now, it is popular with Google because Google know that video is in demand, it’s what people are searching for. With over 50 years of TV, people have been conditioned to watch the box with interest. It has also conditioned humans to become responsive to audio/visual advertising rather than plain old text. Big corporations spend millions every year in adverts and infomercials because they know the power of visual/audio ads. Online video is closest thing you will ever have to your own TV station pumping out ads for your products and services. Google will rank video higher than a written article every time.
8. Any product
It doesn’t matter what business you are in. Whether it’s coaching, a book, selling property or garden sheds. Whatever your line of work, you can still make a video presentation or give a sales pitch about it. The product doesn’t even have to be your own, affiliate marketers are using video with great success too.
9. It can be measured
Direct response marketers understand the value of advertising that can be measured. You will always be able to monitor how many people have watched your videos, clicked your links and visited your websites with the analytics that some websites provide. Once again it’s free of charge.
10. Massive coverage
This is the World Wide Web. Your videos will be seen all over the world, forget paying for advertising space in a local telephone directory or bill board, it’s a thing of the past now. Your message will be available to millions.
11. Become an authority figure in your niche
When you make a video, people will regard you as an expert. You become an authority in your industry. There is no substitute for video when trying to create credibility because you can demonstrate to the viewer either you or the product in action! They no longer need to rely solely on a written 3rd party testimonial, they can see with their own eyes.
12. S.E.O.
Some people spend months trying to get high rankings in the search engine only for them to disappear again. With video marketing, your business can get exposure in the top pages of the search engines, even for competitive keywords. Why? Because the search engines love video and will rank it highly especially in Google which is the number one search engine. It’s worth noting that youtube, which is the number one video search site; is now also considered the world’s number two search engine, even beating yahoo and msn. That’s how much video has grown in just two years.
13. You are in total control of your sales pitch
No interruptions. No angry customers. Give your message, the way you want to give it. And make sure you have your videos laced with all the sneaky sales tactics that you know!
14. Multi purpose
A video can also be used to direct prospects to your site or blog to increase traffic, give instructional class’s or be used in an email capture page. To succeed online its best not to jump in head first with a sales pitch, it’s about building a relationship with customer first, then not only may the prospect turn into a onetime sale but develop into some repeat business too.
15. It’s automated
After you have made your videos and have your system in place with an auto responder and sales copy, you don’t have to lift a finger if you don’t want to. You just sit back and watch the profits roll in, you really can earn money whilst you are asleep because your videos act as 24/7 sales people, except you don’t have to pay them wages.
16. It’s fun
Oh and did I mention that making videos is really fun too? 🙂
