Video marketing’s time is finally here. We are at the stage where enough people are online, the connections are fast enough and the cost of production is affordable enough. This will improve even further over time!
With it’s incredibly high return on investment compared to nearly all traditional marketing methods video is, for most companies these days, the go to marketing tool. Anyone tasked with the responsibility of a companies marketing that has not considered and researched video for marketing can’t be seen as doing their job properly!
HERE ARE 10 REASONS WHY YOU NEED VIDEO!
1. SEO – Rank better in Google search and increase your web traffic.
Google owns YouTube and is therfore biased towards content on there.
Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website.
By integrating an optimized video into your company’s website,you can engage youre audience for longer than you can with simple text and pictures. This means you’re 53 times more likely to be featured on the front page of Google search results.
Today websites full of mountains of text and images rank lower in Google searches.
Customers generally take less than a minute to make a purchasing decision. They don’t want to read through all this to quickly understand a product. A well made video can engage them instantlyand get your sales points across quickly and effectively. They’re far more likely to decide to buy and do it right away.
Away from Google itself, it’ s important to consider that YouTube is now the 2nd biggest search engine. People would rather search for a video to watch than have lots of text to read through. So while you’re optimising the videos themselves for SEO this is also helping them get to the top of the rankings in YouTube, the 2nd biggest search engine!
2. Video is more engaging
Traditional web content still has a place in digital marketing. But adding more and more uninspring text and images is more likely to confuse the potential customer, they’re less likely to read everything you need to say to them and it slows down the load time of the site.
As we’ve seen, videos are way more likely to grab the attention of your audience and keep them engaged. A much better way of imparting this information, as well as keeping your site tidy and easy to navigate.
We spend 1/3 of time online watching it.
59% of executives and decision-makers will opt for video over reading text.
While a blog post loses on average 55% of readers within 15 seconds, a 90-second marketing video can hold 53 percent of viewers all the way to the end!
When featured on a your website’s landing page, video can boost conversion rates by up 80%. As well as bringing about a 200-300% increase in click-through rates when used in marketing emails.
Videos also generate 1200% more shares than both text and images combined.
When it comes to presentations and sales pitches, video is far more likely to engage and excite an audience than a live presentation comprising of text, stills and charts.
Merely seeing the word ‘video’ in an email’s subject line makes us 19% more likely to open it.
Simply put, more people are likely to see your product and it’s selling features by using video to convey your marketing message!
3. Increased conversion rates
85% of people are more likely to buy a product once they have watched a video showcasing it.
By letting you see the number of views on each video you can see what products or services potential customers are actually interested in. You can see how many viewers to your site could potentially become actual customers. This is far more powerful than just counting what has previously been sold and allows you to be proactive in your marketing.
You can even measure how many times a single individual watches your video, where they skip, fast forward, watch again or where they leave.
This makes video much easier to optimise. You can’t monitor a readers’ eyes in this way to see how they’re engaging with blog posts and banner ads.
4. Better explain your Product or Service
Video explains the usefulness and functions of a product or service clearly and quickly.
People soon get bored reading. Even if they do read all that text,it’s hard to control how they interpret it.
Seeing something helps people identify with it and understand it. They connect with it better.
The average person retains only 10 percent of what they hear, but 50 percent of what they see.
Videos are especially helpful if you have a complicated product or service.
5. Easy to share
With word-of-mouth the main way that businesses attract customers, it’s easy and convenient for customers to share your video whether one to one or on social media
When it comes to your own social media campaign video is perfect for generating interest.
Research has shown that over 70% of internet users watch videos online.
In fact more than 50% of the population will watch videos this year.
This means that people are way more likely to share your content if it’s a video.
6. A consistent, salesperson – working 24 hours a day for you
A great marketing message is seen, believed and remembered.
Videos can be used by salespeople to enhance their pitch or as a virtual salesperson working for you 24 hours a day. Videos can deliver a tailored message, ensuring the key sales points are hammered home every single time without having to work them into a conversation or worse still, forgetting to mention them.
Potential customers can see with their own eyes what you are selling, what it does, how it works, it’s benefits and unique features. This means they are more likely to buy it!
• 80% of web traffic is projected to come from video by 2019, online consumption of video is doubling every year.
• Videos on landing pages can increase conversion rates by 80%.
• 90% purchasing decisions are influenced by product video.
• Studies have found that viewers are 64-85% more likely to purchase the product after watching the video.
7. Video Strengthens Brand Recall
Print marketing print marketing can offer good brand recall effects but when watching a marketing video, consumers are able to retain 95% of its message. When receiving the same message through text-based content, this retention rate drops to 10%.
Pictures and sound are the best way for marketers to evoke feelings in an audience and forge a connection with the brand. It makes it memorable. Even if they don’t purchase straight away the seed is set seed when they come to making future decisions
While print marketing can have a similar brand recall effect as video, the level pales in comparison.
8. Get the better of your competition
If your competitors are using video they are already gaining these benefits and stealing a march on you. If your customer can’t see what your selling they’re more likely to go there! We can help you do it even better than them. If they haven’t dived in yet, it’s a chance for you to get ahead. Don’t waste it.
9. It’s versatile
Video allows you to attract and engage your audience for longer so you can get across all the information you need to make their mind up.
It can be used as stand alone or as part of a longer term marketing funnel.
Whatever the aim, there’s a suitable type of video corporate videos, branded documentaries, event videos, customer testimonial videos, training/instructional videos, case studies or testimonials. And so many ways to present the information – real live action footage, motion graphics or 2d/3d animation.
10. It’s time efficient
People love video and so do companies. It allows a lot of info to be transmitted data transmitted and received in a short space of time. The brain can process video 60000x faster than reading. No wonder they say a picture paints a thousand words! In most cases, video is the most cost effective way to attract and convert people into customers. It wasn’t possible until very recently. Make sure you take advantage of the opportunities it offers!
Of course, at the end of writing this article, the obvious question was “If video does this so well, why haven’t you made this article a video?” So we did!
Of course this is just the tip of the iceberg when it comes to reasons you need video.
If you’d like to discuss this further or you’re convinced you want to take that leap into video just get in touch with us at http://www.rollsteady.media
We’d love to hear from you!
