Email drip campaigns are a great way to nurture leads and keep them engaged with your company. They are also a great way to keep your company top of mind.
There are a few things to keep in mind when creating an email drip campaign:
1. Segment your list
When creating your drip campaign, it is important to segment your list. This will ensure that the right people are receiving the right messages at the right time.
2. Keep your messages relevant
Your messages should be relevant to the segment of your list that you are targeting. This will help keep your leads engaged and interested in what you have to say.
3. Use a visual workflow
A visual workflow can help you create and manage your email drip campaign. This will make it easier to keep track of your messages and ensure that they are being sent to the right people at the right time.
4. Use marketing automation
Marketing automation can help you automate your email drip campaign. This will save you time and ensure that your messages are being sent on time.
5. Test and optimize
It is important to test and optimize your email drip campaign. This will help ensure that your messages are being delivered to the right people and that they are having the desired effect.
