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WordPress Overview
Though commonly referred to as “blogs” any site that makes use of WordPress to manage content and provide information would be better termed “business portal”. First and foremost, by being online, you are building a brand. Now that brand that you are building is your USP (or Unique Selling Proposition). In fact, the “brand” that you are promoting answers the question of what makes you so special.
It’s that simple! The following are common guidelines when you first start your blog. If you already have a marketing system then you are pretty golden but there are still things you can do for SEO with regards to your portals.
When using WordPress, the bulk of the site building can be managed easily; this being the prime reason why WordPress is popular. As you develop your brand, your products and services, you will be providing a source of value for prospective clients and customers. And the more you incorporate SEO practices, the better results you may have in the search engines.
Before you begin developing your portal with content, ensure that you have followed the checklist provided in Appendix 1 and Appendix 2. These two checklists will give you a great idea on how to structure your site so that it is both search engine friendly and will ensure a consistent and logical structure for your prospective clients.
WordPress SEO Overview
Here is a simple SEO process for your sites. It is far better to create a SEO roadmap before you begin your web design process. In short, here are the steps you will need to take for your new sites:
Identify Your Target Market
Prioritize Keywords
Create Content
Identify Your Target Market
Do you know the term, “KISS”? It stands for “Keep It Simple, Simon” which is what you have to do for your SEO keyword research.
Most single word keywords are hugely popular and you won’t have a chance in ranking for these. The idea behind identifying your market is to find 2-3 word keywords in a viable market and go with that.
Prioritize Keywords
The only way to prioritize keywords is to know a few metrics. A few of those metrics are:
Daily/Monthly traffic
Broad Search
CPC Value
Etc.
These are highly technical terms and are outside the scope of this document. However, tools like Market Samurai and SECockpit will give you a better idea of how to make use of this data. As always, if Google is your search engine of choice, you can always analyze data using the Google Keyword Tool.
Create Content
Once you have determined which the most successful keywords for your business/campaign will be then go ahead and create content focusing on those keywords.
If you have selected five different keywords, ensure that you create five different pages of content each targeting that particular keyword.
Quick Tips
If your website/domain is new, ensure that you can quickly get 2-3 pieces of content each week. The more often you update your site, the better it will be. I have found that Google (my SE of choice) likes new sites but will quickly drop them in favor of more established sites if updates are rarely produced.
Ensure that your pages are keyword (KW) optimized and have relevant links both internal and external to sources of information.
Keep your site free of distraction and ensure that you provide key information at the beginning to entice the visitor to keep reading.
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