Instagram has become one of the most popular social media platforms with over one billion monthly active users.
While the platform started out as a way to share photos and videos with friends, it has since evolved into a powerful marketing and branding tool for businesses and influencers.
One of the newest features on Instagram is Reels, a short-form video format similar to TikTok.
Reels allows users to create 15-second videos set to music or other audio.
They can also be edited with filters, AR effects, and texts.
While Reels is still fairly new, it’s already become a popular way for businesses and influencers to reach their target audiences.
And in 2023, Instagram plans to roll out monetization capabilities for Reels, which means users will be able to earn money from their videos.
If you’re wondering how to enable Instagram Reels monetization and start earning money from your videos, here’s what you need to know.
Instagram Reels Monetization: How Does It Work?
According to Instagram, they will be “testing a new way for creators in some countries to make money from their Reels through ads” in2023. This means that users who are part of the test will have the option to run ads at the beginning of their Reels videos. Viewers will then have the choice to skip the ad after five seconds. If they choose to watch it until the end, the creator will earn money from it. While we don’t know exactly how much creators will earn per view yet, we do know that Instagram plans to share a portion of the ad revenue with them. So if you’re wondering how to enable Instagram Reels monetization, this is how it will work. Of course, only time will tell if this test is successful and if Instagram decides to roll out this feature globally. But if you want to be prepared, here’s what you need to do. 4 Steps To Prepare For Instagram Reels Monetization 1) Plan Your Videos Carefully While you won’t be able to run ads on just any old Reel, there are some guidelines you can follow to increase your chances of being selected. First and foremost, your videos must meet Instagram’s advertising policies . This includes being “appropriate for a wide audience, creative, insightful, entertaining, and stylish. ” In other words, your videos should be high quality and engaging if you want them to be considered for ads. You should also avoid using copyrighted music or images in your videos since this could prevent them from being approved for monetization . 2) Build A Large Following Once you have created some great Reels videos that meet Instagram’s advertising guidelines , it’s time to start promoting them . The more views and engagement your videos get , the better chance you have of being selected for monetization . So post your videos on your feed , stories , and other social media platforms , and encourage your followers to watch , share , and comment on them . You can also use hashtags and relevant location tags to reach a wider audience . 3) Connect With Brands And Influencers Another great way to promote your Reels videos is by collaborating with brands and influencers . If you can get a brand or influencer with a large followingto feature you in one of their posts or stories , you could potentially reach millions of people . This is a great way to get more views and engagement on your videos . Just make sure that the brand or influencer you collaborate with is relevantto your niche so that their followers are also likely to be interested in what you haveto offer . 4) Use Paid Advertising Finally , if you really wantto give your Reelsvideos a boost , consider using paid advertising . You can use Facebook Ads or Google AdWords topromote your videosto people who are more likelyto be interestedin whatyou haveto offer . For example , ifyou sell productsor services relatedto fitnessor health ,you could target people who have recently searchedfor keywordslike “exercise equipment”or “healthy recipes.” Paid advertising can be costly , but it can be worth it ifit leads toyour video beingselectedfor monetizationand helpsyou reachyour target audience . Conclusion If you wantto start earningmoney fromyour InstagramReelsthen start by followingthese steps: firstly carefulplanningof content which abidesbyInstagram’sadvertising policiesis paramountfor getting selectedfor monetizationinthe first place ; secondly growa largenumberof followersso that engagementis strongwithyour content;thirdly develop relationships withinfluentialbrandsand individuals withincreasingthe reachand potentialviewershipof videoand fourthly dabbling inpaid advertisementcan reallygive those all-importantviewsa significantboost too!
